Copy of Third Party LinkedIn 8

Red Teaming Custom GPTs

This data was originally featured in the January 10th, 2024 newsletter found here:INBOX INSIGHTS: PROFESSIONAL COMMUNITIES, RED TEAMING CUSTOM GPTS RED TEAMING CUSTOM GPTS, PART 1 OF 3 In this week’s podcast, Katie and I talked about red teaming an LLM, which is a QA testing method to see if you can coerce a language […]

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Copy of Third Party LinkedIn 7

Data As An AI Advantage

This data was originally featured in the January 3rd, 2024 newsletter found here: INBOX INSIGHTS, JANUARY 3, 2024: PROCESS OVER OUTCOME, DATA AS AN AI ADVANTAGE In this week’s Data Diaries, let’s talk about one of the major factors that will determine success or failure when it comes to generative AI: the quality of your […]

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Instant Insights The Beginners Generative AI Starter Kit 2

Video Viewing Sites And What The Data Tells Us

This data was originally featured in the November 29th, 2023 newsletter found here: DEALING WITH FAILURE, VIDEO VIEWING SITES Originally, I had the idea of trying to visualize whether the entertainment industry strikes had any impact on video viewing habits. To that end, I pulled website visit traffic data from a dozen popular sites like YouTube, […]

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Instant Insights The Beginners Generative AI Starter Kit 8

Root Cause Analysis

This data was originally featured in the November 1, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/11/inbox-insights-november-1-2023-chatgpt-survey-analysis-root-cause-analysis/. Today, let’s tackle a question we’re all faced with at one point or another in your careers for data analysis or as a data scientist: Why are the numbers down? (or some variation thereof) Answering this question can be one of […]

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five failure points of a measurement strategy 5

Let’s take a look at the job market

This data was originally featured in the September 27, 2023 newsletter found here: https://www.trustinsights.ai/blog/2023/09/inbox-insights-september-27-2023-marketing-event-attendee-success-guide-marketing-jobs/. In this week’s Data Diaries, let’s take a look at the job market. A number of friends and colleagues have been looking for work in recent weeks at all levels; one friend who’s a senior marketing leader has been searching for […]

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In-Ear Insights Who Owns Your Data

In-Ear Insights: Who Owns Your Data?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access to their data, especially when using tools like Google Analytics or generative AI models. Katie and Chris explain how you […]

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Data Science, Analytics, and AI Behind the Save Warrior Nun Campaign

Data Science, Analytics, and AI Behind the Save Warrior Nun Campaign

The Netflix TV series Warrior Nun was cancelled on December 13, 2022. As with so many other shows and franchises, fans of the series took to social media to protest it – but the Warrior Nun fandom took a different approach. Rather than uncoordinated yelling, fans self-organized in what was one of the most interesting […]

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In-Ear Insights Limitations of data science skills

In-Ear Insights: Limitations of Data Science Skills

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the limitations of data science skills. They explore the various aspects of data science and what it truly means to be a data scientist. They touch upon the importance of understanding the scientific method and how it applies to data science. […]

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What is marketing intelligence and how can it help your business 6

Bing vs. Google

This data was originally featured in the July 20, 2022 newsletter found here: https://www.trustinsights.ai/blog/2022/07/inbox-insights-july-20-2022-behind-buzzwords-bing-vs-google-measurement-strategy/ In this week’s Data Diaries, we review two big players in the search engine arena: Bing vs. Google . Let’s do a deep dive on the results from two different search engines, but not in the normal way. Both Google Search […]

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IN-EAR INSIGHTS RISKS OF REPLICATING DATA WITHOUT SOURCES

In-Ear Insights: Risks of Replicating Data Without Sources

In this week’s In-Ear Insights, Katie and Chris discuss the challenges of replicating data and what to do when asked to use data to make conclusions. They explain that the lack of information can be a hindrance to making accurate comparisons, but having domain expertise and knowledge of available data sources can help in creating […]

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