So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? the team discusses the best way to use AI for your SEO tactics, as well as […]
This data was originally featured in the April 17th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 17, 2024: THE PROMPT ENGINEERING LIFE CYCLE, USING ANALYTICS WITH AI This week, Chris asked if I could speak about how prompt engineering fits into the software development life cycle (SDLC). It’s an interesting question to tackle. This either […]
This data was originally featured in the April 10th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 10, 2024: 5P FRAMEWORK FLEXIBILITY, MARKETING HIRING DATA In this week’s Data Diaries, let’s revisit employment and hiring data in marketing. One of my favorite data sources to understand what’s happening in marketing hiring is Indeed.com’s open positions data […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? we go through the importance of data portability, assessing your vendor, and the set up process. […]
Read More… from So What? How to get started with Data Portability
This data was originally featured in the April 3rd, 2024 newsletter found here: INBOX INSIGHTS, APRIL 4, 2024: AI DATA GOVERNANCE, GENERATIVE AI LANGUAGE TASKS HOW GOOD IS YOUR DATA GOVERNANCE? Last week, Harvard Business Review asked the question, “Is your company’s data ready for Generative AI?” Because I work with a variety of clients, […]
In this week’s In-Ear Insights, Katie and Chris review the new Trust Insights PARE Framework and 4 power questions to ask generative AI language models when you’re working with them. These four questions will dramatically improve the performance of generative AI. Get the free download, no strings attached, at: https://www.trustinsights.ai/powerquestions Watch the video here: Can’t […]
Read More… from In-Ear Insights: 4 Power Questions to Ask Generative AI Language Models
This data was originally featured in the March 27th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 27, 2024: THE 5P FRAMEWORK, AI CONTENT GAP ANALYSIS THE 5P FRAMEWORK – WHERE IT BEGAN Last week I had the realization that a lot of us come to – just because I know something well doesn’t mean everyone […]
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss what the term “content supply chain” really means. You’ll learn whether this buzzword can improve your content creation process. Discover how to use both people and technology to create an efficient content workflow. Find out if the “content supply chain” delivers […]
Read More… from In-Ear Insights: Content Supply Chain Management
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this week’s episode of So What? Katie, Chris, and John walk through the best ways to use generative AI to find marketing […]
Read More… from So What? How to Identify Marketing Opportunities
This content was originally featured in the March 6th, 2024 newsletter found here: INBOX INSIGHTS, MARCH 6, 2024: IDEAL CUSTOMER PROFILES, GA4 GENERATIVE AI USING GENERATIVE AI TO BUILD YOUR IDEAL CUSTOMER PROFILE (ICP) My brain is buzzing and my head is spinning. Chris and I have been using Generative AI for the past two […]
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