Thought Leadership

Find our thought leadership resources here, from white papers to case studies to webinars.

Case Study: Understanding Employee Sentiment with Machine Learning

Websites like Glassdoor shed light on issues such as turnover and morale for employees. However, companies struggle with the sheer volume of unstructured, free-text content on these sites. How long would it take to read thousands of reviews and derive useful insights from them? By the time we read through them all, conditions in our workplaces...

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Case Study: How Emotional Customer Complaints Impact Profitability

Why pay attention to customer complaints? Do complaints matter in the long run? Business stakeholders must pay attention to customer complaints because complaints affect three key revenue drivers. Additionally, not only must businesses pay attention to complaints, but they must pay attention to the emotional strength of those complaints. First, unaddressed, strong-emotion complaints damage reputation....

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Maximizing Conversion Value with Marketing Analytics and Machine Learning

The promise of digital marketing and the democratization of publishing tools was to put all brands on equal footing. The brands with the most skill at digital marketing and content creation would win, regardless of size. As advertising crept into the Internet, larger companies seized the advantage with big budgets and resources. However, the introduction...

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How To Predict The Future of Your Marketing

Wish you could see what the future held for your marketing? Want the tools to help you do so? In this future-focused on-demand webinar, Christopher S. Penn, co-founder of BrainTrust Insights and co-host of the Marketing Over Coffee podcast, will walk you through why and how predictive analytics are the digital marketer’s secret weapon for...

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Fixing LinkedIn Sharing Counts with Machine Learning

 Missing data is the bane of every industry and profession that aspires to be data-driven. Few things are worse, however, than having data and then having access to the data revoked by a third party. This is the situation that content marketers find themselves in today as social networks restrict more and more access...

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Improve Your Email Marketing Content With Data Analytics

Content marketers - especially email marketers - need a constant influx of new, fresh content to keep audiences engaged. There's only so many ways you can repeat your unique value proposition, so what's a marketer to do? Enter data analytics to the rescue! Your industry, your vertical, your company all have rich sources of data...

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Video SEO 101 Webinar on Demand

No one disputes that video is an essential part of content marketing today. According to the most recent Internet Minute statistics, YouTube users alone watch 4.3 million videos EVERY MINUTE. Netflix users watch 266,000 hours of video every minute. YouTube is commonly cited as the second largest search engine in the world, with users looking...

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