Case Studies

Case studies dive into specific implementations to solve business problems. Read our case studies and think about how the solution applies to your business.

Case Study: Understanding Employee Sentiment with Machine Learning

Websites like Glassdoor shed light on issues such as turnover and morale for employees. However, companies struggle with the sheer volume of unstructured, free-text content on these sites. How long would it take to read thousands of reviews and derive useful insights from them? By the time we read through them all, conditions in our workplaces...

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Case Study: How Emotional Customer Complaints Impact Profitability

Why pay attention to customer complaints? Do complaints matter in the long run? Business stakeholders must pay attention to customer complaints because complaints affect three key revenue drivers. Additionally, not only must businesses pay attention to complaints, but they must pay attention to the emotional strength of those complaints. First, unaddressed, strong-emotion complaints damage reputation....

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Maximizing Conversion Value with Marketing Analytics and Machine Learning

The promise of digital marketing and the democratization of publishing tools was to put all brands on equal footing. The brands with the most skill at digital marketing and content creation would win, regardless of size. As advertising crept into the Internet, larger companies seized the advantage with big budgets and resources. However, the introduction...

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