Most customer journeys focus only on what has happened in the past – and sometimes the distant past, depending on how subjective the process is or how incomplete the data is. The rear view mirror is fine for understanding where you’ve been, but it’s not as useful for driving forward.
The result is a journey that isn’t a map at all, but a history. The impact of such a legacy is that we never foresee predictable changes, changes we could anticipate and get ahead of.
The BrainTrust Insights Predictive Customer Journey focuses on extracting insights from your own data instead of opinions, overcoming the bias most people bring to the table consciously or unconsciously.
By using data and custom technology, our process of journey mapping looks ahead to the next 90 days. We accelerate the process to bring you analysis and insights while the knowledge is still relevant.
Using predictive analytics technologies, we build a true map, a digital marketing GPS that tells you what’s ahead on the road.
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